Dirty Soda, a fairly new concept, needed to "pop-off" in the marketplace. With many fun beverage brands in place already, getting lost in options seemed to be the trap. The solution: A brand that distinctly celebrates life and places it product at the forefront of those celebrations. Fizzly is a dirty soda company that brings chic vibes to the dirty soda game supporting both it's retail space and event catering leg of the business.

With more and more younger people shifting to sober lifestyle habits, but wanting to still participate in fun events, Fizzly's brand carves a place for soda in night life and celebrations. It's playful with it's copy, but striking with use of direct flash photography similar to paparazzi photos of the early 2000s. Great product needs to be backed with immaculate vibes and that is what we did with this brand.